Mortadela Seara Gourmet 470 anos de São Paulo FOOH
Seara Gourmet
The Sailor Studio had the privilege of participating in the production and post-production of an exciting Fake Out-of-home (FOOH) for Seara, celebrating the 470th anniversary of the city of São Paulo. This project involved the integration of Computer Graphics and Live Action Capture to create a unique experience.
In the video, the perspective is that of a first-person cell phone, with a group of friends at SampaSky, taking a photo of the downtown São Paulo skyline. The surprise occurs when a dirigible in the shape of Seara Gourmet Mortadella appears in the sky, creating a magical moment.
The campaign was conceived by Galeria.ag, while Sailor Studio handled the production and post-production, contributing to the memorable celebration of São Paulo's 470th anniversary.
Credits
Agency: Galeria.ag
Client: Seara Gourmet
Client: Seara Gourmet
Year: 2024
Sailor Studio
Live Action Director: Luis Guilherme Chagas
Animation Action Director: Luccas Oliveira, Gustavo “GGA” Almeida
Executive Producers: Luccas Oliveira, Gustavo “GGA” Almeida, Leticia Cacace
Production Director: Leticia Cacace
Producers: Lucy Charlier
Executive Producers: Luccas Oliveira, Gustavo “GGA” Almeida, Leticia Cacace
Production Director: Leticia Cacace
Producers: Lucy Charlier
Lead 3D: Eliel Guimarães
DoP: Marcel Yokoda - Yoda Steadicam
DoP: Marcel Yokoda - Yoda Steadicam
1st AC: Raphael Mariano
Costumer Designer: Fernanda Garcia Ferreira
Casting: TLA - Talita Lima
Post-Production Coordinator: Luis Alejandre "Ryan"
Costumer Designer: Fernanda Garcia Ferreira
Casting: TLA - Talita Lima
Post-Production Coordinator: Luis Alejandre "Ryan"
Editor: Luís Guilherme Chagas
Shooting Board: Teidy Nakao
3D Modeling: Bruno Gonçalves
Shooting Board: Teidy Nakao
3D Modeling: Bruno Gonçalves
Rotoscoping: Claudio Bueno
Color Grading: Reginaldo Lucca
Casting: Paulo Camilo Jr., Izis Andrade
Color Grading: Reginaldo Lucca
Casting: Paulo Camilo Jr., Izis Andrade
